SuperCon Lab CI
Design philosophy
The CI of SuperCon Lab is a symbolic system that embodies the innovative characteristics of ultra -high strength and ultra -high performance concrete in visual languages. Through the formative language that abstracts the essential form of the architectural and civil engineering structure, the infinite possibilities of technology (∞) are shaped. It embodies ESG management that pursues mutual prosperity and harmony within the ecosystem.
Color system and symbolism
Four Main Color Harmony System
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Blue
Innovation and trust, future -oriented technology
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Red
Dynamics and passion, breakthrough energy
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White
Pure and perfection, precise Technology
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Black
Solidness and professional, in -depth professional competency
Through the three-dimensional structural connection of these colors, we pursue harmony and mutual prosperity from opposition and conflict, embodying sustainable technology and eco-friendly values.
Molding Language
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Yin -Yang’s Mechanical Balance
Based on the physical properties of ultra -high strength concrete, geometric structures have sublimated the original frame of architecture into a three -dimensional molding. Contrary to red and blue, the contrasting connector embodies the circulation of complementary energy and the dynamic interaction of all things.
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Cultural Identity and Future Vision
Through the symbolic color language of the Korean Peninsula, we presented the future value of integration and win -win beyond division and symbolized the role of technical innovation and social value pursued by Super Con Lab.
Brand Slogan
Beyond Limits, Super Concrete
It embodies the spirit of innovation solutions that broke through the critical point of existing materials technology and present a new paradigm. This symbolizes the technology philosophy of sustainable transitions throughout the construction industry and new possibilities in the future architectural environment.
Strategic Significant
SuperCon Lab CI is an integrated brand identity that combines technical excellence and humanistic value. It is a strategic design system for differentiated positioning and sustainable brand assets in the global market.